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Fresh Perspectives

Fresh Perspectives, House of Rubber | Studio PMS

Digital fashion is one of the fastest growing fields within the fashion world. Many progressive and inspiring designers explore the boundaries of what is possible. We had the honour to work with two design agencies on an experimental project, in which we realize a virtual alternative to the traditional fashion show.

For this project we had the perfect partners in Studio PMS and House of Rubber. Studio PMS is constantly looking for innovative and sustainable ways to communicate fashion and the work of House of Rubber is characterized by an unusual use of materials, often responding to social themes with bold statements in form and colour.

The intended end result is a virtual, progressive and inspiring presentation of the new House of Rubber collection. In order to gain creative and technical insights into the materials that will be used, we filmed complex materials in the first phase of the project.

In the second phase, the realisation of the fashion show is central. For this purpose, Marlou’s new fashion collection was divided into several parts, with each part being presented in its own virtual space via a portal. In the first virtual space the ‘Lady in Rug’ can be discovered and viewed from all sides.

Keep an eye on our socials if you are curious about the next virtual spaces. Curious about the results of the experimental production? Ask us for access to the lookbook.

This project was supported by the Stimuleringsfonds Creatieve Industrie.