Brainport Fan Cam
Always wanted to score a photo opportunity with your favorite PSV soccer players? Now is your chance! Step inside the Brainport Fan Cam and star in your own personalized video with your PSV heroes. Brainport Eindhoven and PSV Eindhoven are eager to highlight the entire region and you.
Brainport Eindhoven doesn’t stop at the city limits of Eindhoven. Not even close: the region includes no less than 21 districts! A unique, innovative, and unifying concept now underlines this fact while simultaneously strengthening regional harmony. That’s why the Brainport Fan Cam is going on tour in Brainport. Giving supporters in the entire region a chance to make lasting memories.
Digital soccer players
Volumetric video plays a leading role in the Brainport Fan Cam. Dutch Rose Media shaped the entire concept, from pre to postproduction. At our volumetric capturing stage, 4DR Studios filmed players and mascot Phoxy down to the last detail. The images are stored through a unique QR code, ready to be shared with the world. This a fine example of how a refreshing concept can elevate fan engagement to the next level!
Sustainable investment
The Fan Cam will be realized in 2023. Every year we update the players with the new shirts and new moves! This way, the Fan Cam can be different and reused every year.
Stadium tour
PSV’s fan engagement doesn’t stop here!
The football stadium is a sacred place for many football fans. It is the home of a football club and the place where dreams come true. You will make many football fans happy with a nice stadium tour.
From the dressing rooms to the dugouts. Almost all important places are covered during a tour. Only the chance of meeting a player or club icon is very small. Together with PSV, we changed all that.
In our studio, we filmed Cody Gakpo (player), Hans van Breukelen (club icon) and Toon Gerbrands (director). At four locations during the stadium tour an augmented reality experience with volumetric video is available. At each of these locations, one of these people will appear in 3D and tell you a beautiful and unique story, for example about the spot where you are standing. Of course, you can also take a picture with them.
In this way, we connect the highlights of the tour to club icons. Making the stadium tour more personal and interactive.
Year-end message
The football season came to an abrupt end in 2020 due to the corona crisis. All matches were cancelled, stadiums were closed and fan events could no longer take place. Despite this, PSV wanted to thank all fans in a personal and eye-catching way for all their support during this exciting season.
Players are the banner of a club. Fans wear shirts with the name of their favorite player and children eagerly queue for a photo with one of their heroes. No surprise that the year-end message had to be spoken by a player.
To achieve that, we filmed Donyell Malen in our studio. We then added this volumetric video to an augmented reality application that made Donyell Malen appear in 3D in the living room of thousands of fans. And which football fan would say no to that, a personal visit from a star player!
Immersive fan engagement, Soccer, sports
