News

STUDIO PMS x 4DR studios

We recently received STUDIO PMS in our studio. Puck, Merle and Suzanne (PMS) are constantly looking for new innovative ways to promote their work. STUDIO PMS wants to make the fashion industry less hierarchical, conservative and passive and therefore often join forces to work with various technologies. This gave rise to the idea of ​​experimenting with their outfits and the different materials in volumetric video capturing.

The story behind STUDIO PMS

PMS is also known as the premenstrual syndrome among women. The meaning is also that there is ‘no level to be drawn’ on PMS, which is in line with the design philosophy that STUDIO applies PMS in their work. This meaning reflects what the underlying values ​​are in their work; freedom and interdisciplinarity. The freedom to collaborate with different (social) mediums and technologies that they consider suitable for their work. Plus, the abbreviation for premenstrual syndrome (PMS) is of course also a humorous nod to the male tech world.

Precisely because of the strong message and the special design philosophy, collaborations arise in which 3D modelling, virtual reality, animations and augmented reality (can) play a major role in their fashion collections. As a result of this experiment, volumetric video capturing has also been added to their innovative list!

A volumetric experiment

In the images below you can clearly see what materials were filmed. Semi-sheer lace, knit fabric, leather, and more.

The semi-sheer lace material is a fabric that’s hard to capture in volumetric video, but it turned out much better than we expected. The blue knitted pants you see in the picture were designed by ODE TO GRANDMA (a tribute to all grandmothers). Nowadays there is a fashion gap between the young and older generation. Craftsmanship, knowledge and stories of the older generation is precisely a source of inspiration that ODE AAN OMA values and wants to show this in their work.

In this shot, a veil is used, which shows the face of the person. It gives a great effect because her face is slowly revealed.

The images above show how much detail can be captured in volumetric video capturing. The drawings and texts are reproduced in great detail in ‘African dress’, in honor of International Women’s Day. The movement of the dress also shows how the fabric itself moves, how thick the material is and by walking around the images are displayed even better

Because the results of this experiment exceeded our own expectations, we also experimented internally with the African dress.

To achieve this effect the default shader in Unity has been used and the metallic and smoothness values ​​have been changed. By adding a black background, limited light and some extra point lights to the shot, the metallic version of the African dress has been achieved.

Thanks to the recent 3.5 update to the Holosys system, the shots could be played with more dramatic lighting. The post filter has been improved so that the mesh has become quieter. By putting a spotlight on the dress, the graphics are very detailed. This gives the surrounding setting a completely different atmosphere.

Credits photogrammetry: The 3D model what is used for the African dress comes from Azad Balabanian, via Sketchfab.