{"id":3022,"date":"2023-09-01T10:23:05","date_gmt":"2023-09-01T08:23:05","guid":{"rendered":"https:\/\/www.4drstudios.com\/?p=3022"},"modified":"2024-03-19T11:46:52","modified_gmt":"2024-03-19T10:46:52","slug":"augmented-reality-experience-hanseatic-towns","status":"publish","type":"post","link":"https:\/\/www.4drstudios.com\/en\/portfolio-en\/augmented-reality-experience-hanseatic-towns\/","title":{"rendered":"Augmented reality experience Hanseatic towns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hanzesteden, <a href=\"https:\/\/www.marketingoost.nl\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingOost<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rich legacy of\u00a0Hanseatic towns in the Netherlands and Germany is worth knowing. Is worth experiencing through immersive storytelling. That\u2019s why Dutch Rose Media and 4DR Studios developed a vibrant\u00a0augmented reality experience.\u00a0Making the already impressive two-dimensional street art truly pop out.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-over-de-schouder.jpg\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"3014\" src=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-over-de-schouder.jpg\" alt=\"Hanzesteden over de schouder\" class=\"wp-image-3014\" srcset=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-over-de-schouder.jpg 1000w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-over-de-schouder-300x169.jpg 300w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-over-de-schouder-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-muurschildering.jpg\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"3012\" src=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-muurschildering.jpg\" alt=\"Hanzesteden muurschildering\" class=\"wp-image-3012\" srcset=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-muurschildering.jpg 1000w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-muurschildering-300x169.jpg 300w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-muurschildering-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm.jpg\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"3016\" src=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm.jpg\" alt=\"Hanzesteden telefoonscherm\" class=\"wp-image-3016\" srcset=\"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm.jpg 1000w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm-300x169.jpg 300w, https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A young supporter of Go Ahead Eagles tucking into a piece of Deventer cake, basket weavers practicing their skills at the recreational lake De Gouden Ham. Two examples of the murals by Artists\u2019 collective <a href=\"https:\/\/www.destrakkehand.nl\" target=\"_blank\" rel=\"noreferrer noopener\">De Strakke Hand<\/a> (The Steady Hand) reflecting on the past. All with a twist to the present as every person on the wall lives in the here and now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hanseatic towns sought to enhance and enliven the experience through augmented reality. Dutch Rose Media and 4DR Studios developed a dynamic augmented reality experience, including a smartphone app. At our volumetric video stage, we filmed two German and two Dutch actors and added the final shots to the app. Upon visiting the site, users can scan the mural, and promptly holograms of the Dutch or German actors share wonderful tales of the city\u2019s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once back home, the app remains a source of visual entertainment and surprising storytelling from all associated Hanseatic towns. This creative experience nicely shows how&nbsp;augmented reality and volumetric video can bring city marketing to the future.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.4drstudios.com\/en\/2023\/03\/29\/the-colorful-history-writing-is-on-the-walls\/?utm_medium=social&amp;utm_source=portfolio&amp;utm_campaign=livinghistory\">Read more<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/apps.apple.com\/nl\/app\/discover-hansa\/id6444696545\" target=\"_blank\" rel=\"noreferrer noopener\">App Store<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dutchrosemedia.hanzesteden&amp;hl=nl&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Several Hanseatic towns are reviving the glorious past on their city walls. The already beautiful murals by De Strakke Hand were given an extra dimension in volumetric video by Dutch Rose Media and 4DR Studios. <\/p>\n","protected":false},"author":1,"featured_media":3017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[39,37],"tags":[205,212,213],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living-history-en-2","category-portfolio-en","tag-immersive-storytelling-en","tag-location-based-storytelling-en","tag-virtual-guide-en"],"featured_image_src":"https:\/\/www.4drstudios.com\/wp-content\/uploads\/2023\/03\/Hanzesteden-telefoonscherm.jpg","author_info":{"display_name":"webdeveloper","author_link":"https:\/\/www.4drstudios.com\/en\/author\/webdeveloper\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmented reality experience Hanseatic towns - 4DR Studios<\/title>\n<meta name=\"description\" content=\"Several Hanseatic towns pay colourful tributes to their rich family histories on their walls. 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